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Content standards

Our guidelines and the content standards below aim to keep the content on Booking.com relevant and appropriate for a global audience, but without limiting expression of strong opinions. They’re applicable regardless of the positive or negative sentiment of the comment.

Contributions should be travel related – the most helpful contributions are detailed and help others make better decisions. Don’t include personal, political, ethical, or religious commentary. Promotional content will be removed and issues concerning Booking.com’s services should be routed to our Customer Service or Accommodation Service teams.

Contributions should be appropriate for a global audience – comments and media that include hate speech, discriminatory remarks, threats, sexually explicit remarks, violence, and the promotion of illegal activity are not permitted.

All content should be genuine and unique to the guest – reviews are most valuable when they're original and unbiased. Your contribution should be yours. Booking.com property partners can't post on behalf of guests or offer incentives in exchange for reviews. Attempts to lower the rating of a competitor by submitting a negative review won’t be tolerated.

Respect the privacy of others – refrain from including personal data, such as names, telephone numbers, email addresses, and other information about people in your posts.

Respect intellectual property – make sure that you own or have the right to use any intellectual property that might exist in the content you post, particularly in images.

Guest reviews standards

Each review score is between 1 and 10. To get the overall score that you see on Booking.com, we add up all the review scores we’ve received and divide that total by the number of review scores.
Guests can also give separate "subscores" for specific travel experience aspects, such as location, cleanliness, staff, comfort, facilities, value, and free WiFi. Guests submit their subscores and their overall scores independently, so there’s no direct link between them.

You can review an accommodation that you booked through Booking.com if you stayed there, or if you arrived at the accommodation but didn’t actually stay there. To edit a review you already submitted, contact our Customer Service team.

We have people and automated systems that specialize in detecting fake reviews submitted to Booking.com. If we find any, we delete them and, if necessary, take action against whoever is responsible. Anyone who spots something problematic can always report it to our Customer Service team, and our Fraud team will investigate.

We don’t publish reviews that breach our guidelines on:

  • Dangerous and disrespectful content
    • Hate, discriminatory, and harassment speech
    • Violent, offensive, and restricted content
    • Animal cruelty
    • Content of a sexual nature
  • Image and editorial guidelines
  • Intellectual property, privacy, and confidential data
  • Spam, misleading content, and deceptive practices
  • Commercial content
  • Non-stayed reservations

To make sure reviews are relevant, we may only accept reviews submitted within three months of check-out. We may stop showing reviews once they’re 36 months old, or if the accommodation has a change of ownership. An accommodation can choose to reply to a review.

When you see multiple reviews, the most recent ones will be at the top, subject to a few other factors (e.g. what language it's in, whether it’s just a rating or contains comments, etc.). You can sort and filter them by date, review score, and more. We sometimes show external review scores from other well-known travel websites, but we make it clear when we do so.

Reviews may contain translations powered by Google, not Booking.com. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose, and non-infringement.


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